Social media is essential in today’s marketing.

Consumers are continually transitioning to a digital-first world. Social media is the forefront of that. We have presidents that communicate through Twitter and major announcements are made via Instagram. Along with collected data, social media is a way for companies to directly connect with their customers and serve them exactly what they are looking for and suggest related product, potentially raising basket totals in e-commerce. I’ve had several opportunities to grow in social media from concept ideation, shot planning, art directing studio shoots to shooting content on location. At my latest endeavor, I have maintained the company’s instagram organically with consistent posting and content, examples of this can be shown under the company rebrand section here.